Allure Magazine to Launch Philippine Edition in 2025
Allure, the renowned beauty magazine, is set to launch its Philippine edition in March 2025, marking its third international edition. The new edition will cater to the diverse Filipino beauty community through print, digital, and social media platforms in English.
Rissa Mananquil Trillo, a prominent figure in the Filipino beauty and fashion industry, has been appointed as the editor-in-chief. Trillo brings extensive experience in business management, gender equality advocacy, and media. Her vision for Allure Philippines is to provide reliable, expert-driven beauty content, addressing the ’infodemic’ of misinformation in the local beauty industry.
Trillo aims to deliver honest, credible, and transparent beauty content that combines global expertise with local relevance, empowering Filipino readers to make informed beauty decisions. The goal is to connect with a discerning audience that values creativity, authenticity, and inclusivity, while celebrating Filipino beauty and empowering individuals across the country.
The launch of Allure Philippines signifies a significant development in the country’s media landscape, offering a platform that celebrates and elevates Filipino beauty standards. It also reflects the growing influence and recognition of the Philippines in the global beauty industry.
As the launch date approaches, anticipation is building among beauty enthusiasts and industry insiders. Allure Philippines is expected to set new standards in beauty journalism, providing content that resonates with the unique preferences and needs of the Filipino audience.
The introduction of Allure Philippines is poised to make a positive impact on the local beauty scene, fostering a deeper appreciation for Filipino beauty and contributing to the industry’s growth and development.
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