Philippine Fashion Week Relaunches with Global Ambitions
In October 2024, Philippine Fashion Week (PhFW), the country's longest-running fashion event, announced its return with a renewed vision and management under Amorada Inc., led by Chief Vision Officer Nikky Nicandro III. Co-founders Joey and Audie Espino shared that, despite past challenges that nearly halted the event, they are committed to revitalizing PhFW to showcase Filipino talent on an international stage.
Established in 1997, PhFW has been instrumental in launching numerous brands and careers. Joey Espino emphasized the importance of evolving with global trends, stating that PhFW aims to embrace diverse collaborations beyond fashion, including sectors like dining, arts, and wellness. This holistic approach aspires to position PhFW as a significant lifestyle event, promoting Filipino designers and businesses worldwide.
The relaunch also introduced new programs such as exhibitions and incubator initiatives to support emerging talents. A notable change is the inclusion of both local and international brands, providing Filipino designers with broader exposure and opportunities. Espino highlighted the necessity of commercial success in fashion, aiming to equip designers with business acumen to thrive globally.
PhFW's transformation reflects its dedication to adapting to the dynamic fashion landscape, ensuring that Filipino creativity and innovation receive the recognition they deserve on the world stage.
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