Philippines Advances Digital TV Transition with Analog Broadcast Shutdown in Mega Manila
The National Telecommunications Commission (NTC) of the Philippines has announced the commencement of the analog television broadcast shutdown in the Mega Manila area, marking a significant milestone in the country's transition to digital terrestrial television broadcasting (DTTB). This initiative aims to enhance broadcast quality and expand channel availability for viewers.
Preparations for this transition have been underway since early 2024. In January, NTC Deputy Commissioner Alvin Blanco highlighted active measures to facilitate a seamless shift, including collaborations with television networks to distribute digital TV boxes to consumers. These efforts are designed to ensure that households are equipped to receive digital signals, thereby minimizing disruptions during the switchover.
As of January 2024, data indicated that approximately 82% to 83% of households in Mega Manila had already transitioned to digital TV, leaving fewer than a million households, or about 18%, still reliant on analog services. To address this, the NTC has been urging the remaining analog users to adopt digital receivers promptly. The commission has also been conducting public information campaigns to educate consumers about the benefits of digital TV, such as improved picture and sound quality, and to provide guidance on the transition process.
The analog shutdown in Mega Manila is a precursor to a nationwide transition, with the complete migration to digital broadcasting expected to be achieved by the end of 2025. This phased approach allows for the resolution of region-specific challenges and ensures that infrastructure and consumer readiness are adequately addressed across the country. The NTC continues to work closely with broadcasters, manufacturers, and other stakeholders to facilitate a smooth and efficient transition for all Filipino households.
Market Philippines - News Service
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