Philippines First Anko Store Opens in Makati, Sparking Shopper Frenzy
On November 7, 2024, Kmart Australia launched its first Southeast Asian store under the 'Anko' brand in Makati, Manila. The opening at Glorietta 2 shopping center attracted a large crowd, with shoppers eagerly filling their baskets with homewares, children's toys, beauty products, and more. Filipino and Australian customers expressed excitement over the store's cleanliness, organization, and product quality. Some Australians even suggested rebranding local Kmart stores as Anko due to its appealing aesthetics.
Anko Philippines' Country Manager, Rachel Turner, emphasized the brand's focus on affordability and design-led products, with prices starting as low as P20 (approximately $0.50). This store launch is part of Westfarmers' strategy to expand internationally following a 2023 merger. Anko is Kmart Australia's primary in-house brand, contributing to 85% of the products in their stores.
The opening of Anko in Manila marks a significant milestone in the brand's international expansion, offering Filipino consumers access to affordable and stylish home and lifestyle products. The enthusiastic response from shoppers underscores the demand for such offerings in the local market.
Market Philippines - News Service
Market Philippines: Empowering small and medium-sized businesses with enhanced digital visibility. Our platform offers tailored solutions to boost your online presence, connecting you with customers in the ever-evolving digital landscape. Let us help you thrive in the competitive market.